“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re
Another email, another offer. But what if you received a message from your bank, car dealership or retail store saying, “Your continued business allows us to give back to the
How did your customer become your customer? Whether they step through your door or purchased online, there is no one specific way you acquire a customer. References, research and happenstance
A shocking number of companies aren’t taking advantage of the very basic technology available. For example: 52% of small businesses do not have a website 90% don’t have a mobile optimized website
64 percent of consumers are more likely to buy a product online after watching a video. If they enjoy the video, their likelihood to make the purchase increases by 97
For years companies have been focusing on selling to Millennials; now, the Millennials have taken over the Baby Boomers and Gen Xers as the largest consumer population in the United
Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing
With the press of a button you can send out thousands of emails to potential customers and deliver your message. Need a new car? Come visit our dealership. Need an
We’re excited to be sharing our latest innovative product — OneClick Loyalty — at Digital Dealer in Las Vegas: Booth 104 “As the digital landscape and customer base evolve, creating
