The salesperson closes the car door and, through an open window, shakes the hand of the car buyer. “Thank you for your business. Enjoy your new ride!” “Thank you,” the
We’re excited to be sharing our latest innovative product — OneClick Loyalty — at Digital Dealer in Las Vegas: Booth 104 “As the digital landscape and customer base evolve, creating
According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content. In another study by Google, 70% of people who used YouTube as
It’s no longer news that most dealerships lose money on the sale of a vehicle and try to make up the losses in F&I and service. What about accessories? Accessories
“Customers believe they will be overcharged, labor costs are too high and they won’t get an accurate estimate of the total cost up front.” – Richard Truett, Fixed Ops Journal,
Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the
The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive
You hire a team to design a letter enclosed in an envelope with the recipient’s name. It gets mailed out. The recipient receives it and opts to open it up.
When was the last time you received a letter in the mail specifically for you? A birthday card? A thank you note? A letter? We like receiving things that were
