100 Ways to Improve Your Dealership

By Staff Writer on April 7, 2015
Paula Tompkins-Digital Dealer Conference

One of the best automotive digital forums is taking place at the Tampa Convention Center at the end of this month. Sponsored by Dealer Communications, the 18th Digital Dealer Conference is a must-attend for dealers, brands and finance companies.

There are over 100 sessions on topics ranging from SEO to digital marketing and sales strategies. One of the keynote speakers the ChannelNet team is looking forward to the most is Google’s dealer jumpstart strategist Peter Leto.

Our own CEO and founder, Paula Tompkins, will present a session focused on digital marketing advancements in the automotive industry on Thursday, April 23.

In her session, “Harvesting Leads that Close,” Tompkins will discuss how dealerships can increase their engagement and hold onto Gen Y customers who show little loyalty toward a single brand.

Those in attendance will learn:

  • How to reach Gen Y.
  • Why present tense marketing closes more deals.
  • How to create the relevant online experience that customers want.
  • Why present tense marketing is more effective than paid ads and third-party lead sources.

Tompkins will share case studies from a number of our clients. Harley-Davidson Financial Services, RouteOne, BMW Financial Services and Hyundai Motor Finance will be featured.

Take advantage of one of the country’s most progressive dealership learning opportunities and use our ChannelNet discount code, DD18PT, to save $100 on your registration.


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