Mobile-Friendly Focus Increases In-Store Traffic

By Staff Writer on August 9, 2016
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Hunter Douglas, the leading manufacturer and marketer of custom window fashions, is migrating their 2,300 Alliance dealers to a high fidelity, mobile-optimized website platform created by ChannelNet. The websites have quickly proven to increase leads to dealers, in-store visits and consumer engagement via mobile devices and social networks.

“The new solution improves the overall experience for all our customers, whether they are using a desktop, mobile device or large screen monitor. However, one of the biggest factors driving the online and in-store traffic is the new focus on the unique needs of the mobile user,” says Jamie Rivera, director of Hunter Douglas marketing programs. “On average, individual dealers are experiencing more than a 400 percent increase in online traffic. Plus, their visitors are staying on their sites 77 percent longer.”

Close to 25 percent of the dealers have already migrated to the new mobile responsive platform design.

“The new Alliance dealer website platform gives everyone, regardless of how they are viewing the website, an optimized experience. The goal was to reinforce the dealer as an industry expert who will provide professional guidance to help the consumer make the right purchase, and that starts with the first impression — the dealer website is that first impression in today’s digital world,” says Paula Tompkins, ChannelNet CEO and founder. “The dealer feedback has been tremendous.”

The website release has received a gold seal of approval from dealers like Jennifer Chandler of JCC Interiors in Atlanta, Georgia. She says, “The website is more streamlined, and it is easier for consumers to communicate with me and to learn about what I can do for them.”

The comprehensive solution provides many benefits.

For the consumer, it includes:
  • Faster load times and a responsive design that is compatible with all mobile devices and 3G or 4G connections.
  • A fluid layout for mobile users that formats the content for each specific device with easy touch-navigation and integration of smartphone functionality, such as GPS and click-to-call.
  • Social media integration that enables website visitors to automatically view the latest posts and reviews.
  • Google maps integration with store hours and locations.
  • High fidelity and image-rich content, that includes a rotating carousel on the home page, which displays a greater number of featured products as well as new animation, video and imagery showcasing all the product lines.
  • A portfolio of the dealer’s window covering designs that is searchable by room type.
For the dealer, it includes:

The ability to:

  • Dynamically customize the content on the site.
  • Tailor settings for multi-store locations.
  • Create targeted marketing campaigns.
  • Integrate with the dealer’s lead management system.
  • Integrate with the dealer data hub that contains the dealer’s store data.
  • Optimize for search engine marketing.
  • Help-desk support with:
    • Setup and management.
    • Creative and technical needs.
    • Automated analytics reporting.

Read more about our digital marketing services in our short case studies. Click on the client logos on our home page.


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