One thing is clear from Accenture’s Banking Customer 2020 study: Customer loyalty is weak and it is the banks’ responsibility to keep their business. If you have not read the
Personal microsites or personal URLs (PURLs) are a perfect choice for meeting the demands of today’s consumers. (A PURL is a web destination that incorporates a recipient’s name: yourwebsite.com/JohnSample.) They
When it comes to Gen Z, which includes pretty much everyone up to about the age of 20, what can banks learn from youth fashions, fast-casual restaurants, music downloads or
Investing in providing a personal customer experience provides strong ROI, yet when it comes to offering real-time personalization across digital platforms many consumer-facing brands are still playing catch up. The
Statistics – we are addicted to them. They are as pervasive as salt in our food, integrated in our news and information sources everywhere. Our love of statistics has even
Gamification and interactive advertising have come a long way since ChannelNet launched the first digital marketing product in 1987. Back then consumers were willing to pay $6.95 for a driving
Everybody talks about Big Data and marketing automation, and for good reason. Data can tell you a lot about your customers and your business. Automation saves money and engages customers.
More than 97 percent of consumers start their car buying experience online. This means automotive dealerships need to do everything they can to steer online potential buyers into their showroom.
How does a dealership meet the demands of today’s digitally empowered consumer and still build a relationship that pays off at the service desk and results in repeat sales? Eriko,
