More and more research is focusing on the importance of tapping into the customer lifecycle. Customer lifecycle management is a critical customer retention strategy. At ChannelNet, we take an insight-driven […]
You would think I would be the ideal automotive customer. After all, I have worked in the automotive industry as a supplier of digital sales and marketing solutions for over […]
Accelerating the digital transformation of the customer experience is now one of mortgage industry executives’ top five imperatives. And customers could not agree more. In the Accenture Banking 2020 Consumer […]
This time of year there is a plethora of articles summarizing 2015 and making recommendations and predictions for 2016. What really catches my attention are the articles and research studies […]
This article is part 2 of a two-part series explaining what the insurance industry can learn from the automotive industry and improve insurance renewals. The first article described the road map […]
This article is part 1 of a two-part series explaining what the insurance industry can learn from the automotive industry. This first article describes the road map for creating a […]
The financial industry’s customer experience gains in 2015 and plans for 2016 are featured in a CMS Wire article by ChannelNet’s own CEO Paula Tompkins. The personal relationship advantage banks once […]
The Department of Justice (DOJ) is revising the rules under the American with Disabilities Act (ADA) to include language specific to websites and mobile applications. The projected release date of […]
More and more research is focusing on the importance of tapping into the customer lifecycle. The upshot is that customer lifecycle management is a critical customer retention approach that applies […]
No, we are not talking about a content marketing strategy. Developing a content strategy is the first place to start when you are building an online solution whether it is […]