It’s no longer news that most dealerships lose money on the sale of a vehicle and try to make up the losses in F&I and service. What about accessories? Accessories
“Customers believe they will be overcharged, labor costs are too high and they won’t get an accurate estimate of the total cost up front.” – Richard Truett, Fixed Ops Journal,
The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive
The keys are handed over. The customer drives off the lot. The sales team celebrates another sale. For most dealerships and customers, that’s the end of the relationship because, unless
Are you giving away free oil changes? Many dealerships are offering a free oil change program to customers who purchase a new vehicle. Sometimes it’s the first one free and
Today’s consumers are inundated with countless marketing messages, tactics and ploys vying for their attention. As each one battles for relevancy over the others, the message starts losing its value
For over 100 years, the motto “the customer is always right” has been used by countless businesses. And while it has been used to stress customer service in the past,
Unfortunately, passing Google’s page test gives many marketers a false sense of security. Implementing a responsive design does not mean your website is automatically mobile friendly. Your main website may
Mobile use is fundamentally changing people. It has become the center of our communication universe, controlling where we go and how we get there and how we manage our finances,
