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Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads

By Staff Writer on October 18, 2017

Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing …

Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads

By Staff Writer on October 18, 2017

Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing …

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Is Your Marketing R.O.I…D.O.A.?

By Staff Writer on July 26, 2017

Today’s consumers are inundated with countless marketing messages, tactics and ploys vying for their attention. As each one battles for relevancy over the others, the message starts losing its value

Is Your Responsive Design a BIG FAIL?

By Paula Tompkins on December 5, 2016

Unfortunately, passing Google’s page test gives many marketers a false sense of security. Implementing a responsive design does not mean your website is automatically mobile friendly. Your main website may

Reinventing the Mortgage Customer Experience

By Staff Writer on May 31, 2016

Paula Tompkins, CEO and founder of ChannelNet, was recently featured in an issue of Mortgage Banking magazine, a real estate finance publication. In the article, “Reinventing the Mortgage Customer Experience,”