Today’s consumers are inundated with countless marketing messages, tactics and ploys vying for their attention. As each one battles for relevancy over the others, the message starts losing its value
For over 100 years, the motto “the customer is always right” has been used by countless businesses. And while it has been used to stress customer service in the past,
Unfortunately, passing Google’s page test gives many marketers a false sense of security. Implementing a responsive design does not mean your website is automatically mobile friendly. Your main website may
Mobile use is fundamentally changing people. It has become the center of our communication universe, controlling where we go and how we get there and how we manage our finances,
The Scotsman Guide, a leading publication for mortgage originators, invited our CEO and founder, Paula Tompkins to share her thoughts on the digital transformation of mortgage lenders. The September 2016
You want to buy a product or service. You start an online search. Hundreds of options (aka competitors) pop up. What do you do when you cannot immediately find what
What do a software company, a tire seller, a clothing store, a business directory, a transportation service and an online shopping mall have in common? This sounds like the set-up
Paula Tompkins, CEO and founder of ChannelNet, was recently featured in an issue of Mortgage Banking magazine, a real estate finance publication. In the article, “Reinventing the Mortgage Customer Experience,”
Marketers agree that creating a one-to-one marketing , personal experience, is the best way to convert and acquire customers. Many marketers falsely think that a unified login and registration process
