Paula Tompkins, CEO and founder of ChannelNet, was recently featured in an issue of Mortgage Banking magazine, a real estate finance publication. In the article, “Reinventing the Mortgage Customer Experience,”
Marketers agree that creating a one-to-one marketing , personal experience, is the best way to convert and acquire customers. Many marketers falsely think that a unified login and registration process
Take our mobile friendly test and find out. Last year, alarm bells went off in the online marketing world when Google announced the mobile friendly criteria and change in their
Great customer service, in the past, hinged upon a friendly face and personable service from a human. Today’s customers prefer taking control and handling their needs online. In fact, 40
Last week, there was a team from Ernst & Young in our offices. One of the visitors spotted the Agile Manifesto on our wall. He asked me if we have always
More and more research is focusing on the importance of tapping into the customer lifecycle. Customer lifecycle management is a critical customer retention strategy. At ChannelNet, we take an insight-driven
You would think I would be the ideal automotive customer. After all, I have worked in the automotive industry as a supplier of digital sales and marketing solutions for over
Accelerating the digital transformation of the customer experience is now one of mortgage industry executives’ top five imperatives. And customers could not agree more. In the Accenture Banking 2020 Consumer
This time of year there is a plethora of articles summarizing 2015 and making recommendations and predictions for 2016. What really catches my attention are the articles and research studies
