Statistics – we are addicted to them. They are as pervasive as salt in our food, integrated in our news and information sources everywhere. Our love of statistics has even
One of the behind-the-scenes themes at ChannelNet that makes working here fun is our love of Magic: the Gathering, a tabletop card game for adults. It’s practically become a standard
Why do customers tell brands, “I’m just not into you anymore”? Anyone in the retail business knows that disappointing customers has harsh consequences, of which the worst result is not
At one time, a consumer’s relationship with a financial institution was akin to marriage, lasting ‘until death do us part.’ While retail banking satisfaction and customer retention scores remain high,
A spot check of ChannelNet’s internal data for loan self-service accounts confirms Google’s official announcement that mobile traffic has surpassed the desktop. Last week, Google revealed on its blog that “…more Google
In our over 30 years of digital marketing and sales experience, we at ChannelNet have learned that we need to stay in front of market trends. We need to understand
Customer experience is higher on the CMO’s priority list than product innovation. Why? Because experts understand that customer experience is a differentiator — a competitive advantage. Consumers will do business
Gamification and interactive advertising have come a long way since ChannelNet launched the first digital marketing product in 1987. Back then consumers were willing to pay $6.95 for a driving
The digital world is changing so fast that even companies born into the dotcom realm can have trouble keeping up. Banks and other old-school businesses have always moved deliberately. Historically,
