The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive
The keys are handed over. The customer drives off the lot. The sales team celebrates another sale. For most dealerships and customers, that’s the end of the relationship because, unless
Are you giving away free oil changes? Many dealerships are offering a free oil change program to customers who purchase a new vehicle. Sometimes it’s the first one free and
Today’s consumers are inundated with countless marketing messages, tactics and ploys vying for their attention. As each one battles for relevancy over the others, the message starts losing its value
Digital marketing has revolutionized the way consumers shop. The continued separation of marketing and sales is diminishing the digital value-add to the sales process, especially when it comes to a
Marketers agree that creating a one-to-one marketing , personal experience, is the best way to convert and acquire customers. Many marketers falsely think that a unified login and registration process
Our Director of UX/UI Rashaud Brooks recently shared six tips for improving your online conversion rates with UX Magazine. In the article, he provides some of the secrets of ChannelNet’s
Great customer service, in the past, hinged upon a friendly face and personable service from a human. Today’s customers prefer taking control and handling their needs online. In fact, 40
More and more research is focusing on the importance of tapping into the customer lifecycle. Customer lifecycle management is a critical customer retention strategy. At ChannelNet, we take an insight-driven
