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In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

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Is Your Marketing R.O.I…D.O.A.?

By Staff Writer on July 26, 2017

Today’s consumers are inundated with countless marketing messages, tactics and ploys vying for their attention. As each one battles for relevancy over the others, the message starts losing its value

Converting Website Visitors into Brick and Mortar Buyers

By Staff Writer on June 20, 2016

ChannelNet CEO Paula Tompkins is a regular contributor to CMSWIRE.com, a web magazine focusing on customer experience management, digital marketing, social business and enterprise information management. Her June article, Convert

5 Ways Video Marketing Improves Your ROI

By Staff Writer on April 25, 2016

Great customer service, in the past, hinged upon a friendly face and personable service from a human. Today’s customers prefer taking control and handling their needs online. In fact, 40