Today’s consumers are inundated with countless marketing messages, tactics and ploys vying for their attention. As each one battles for relevancy over the others, the message starts losing its value
Mobile devices are now the center of our communication universe, controlling where we go, how we get there, and how we manage our finances, home security, entertainment and relationships. It
To maximize their returns, marketers need to consider mobile from the perspective of value creation first. It is imperative that we change the conversation from mobile tactics to mobile strategy.
Every once in a while, a study comes along that provides real revelations that have the potential to change a marketing strategy. TransUnion did a study early this year called “Do
Digital marketing has revolutionized the way consumers shop. The continued separation of marketing and sales is diminishing the digital value-add to the sales process, especially when it comes to a
Summer is here, and it is time to kick back and relax. Americans (1 in 4) say reading is their favorite way to chill out, according to a relaxation survey
ChannelNet CEO Paula Tompkins is a regular contributor to CMSWIRE.com, a web magazine focusing on customer experience management, digital marketing, social business and enterprise information management. Her June article, Convert
Marketers agree that creating a one-to-one marketing , personal experience, is the best way to convert and acquire customers. Many marketers falsely think that a unified login and registration process
Great customer service, in the past, hinged upon a friendly face and personable service from a human. Today’s customers prefer taking control and handling their needs online. In fact, 40
