If you are afraid that your messaging, marketing or offers are not getting through to your customer, you are probably justified in that fear. Customers are in a state of
More and more research is focusing on the importance of tapping into the customer lifecycle. Customer lifecycle management is a critical customer retention strategy. At ChannelNet, we take an insight-driven
Utilitarian clothing like t-shirts, jeans, boots and workout gear will never go out of style. Good form and function stands the test of time. Email marketing is no different. Sure,
This time of year there is a plethora of articles summarizing 2015 and making recommendations and predictions for 2016. What really catches my attention are the articles and research studies
This article is part 2 of a two-part series explaining what the insurance industry can learn from the automotive industry and improve insurance renewals. The first article described the road map
The viewing combinations for email are endless. If you multiply the number of screen sizes on all the desktop and mobile devices times the number of email client services and
Personal microsites or personal URLs (PURLs) are a perfect choice for meeting the demands of today’s consumers. (A PURL is a web destination that incorporates a recipient’s name: yourwebsite.com/JohnSample.) They
Investing in providing a personal customer experience provides strong ROI, yet when it comes to offering real-time personalization across digital platforms many consumer-facing brands are still playing catch up. The
Statistics – we are addicted to them. They are as pervasive as salt in our food, integrated in our news and information sources everywhere. Our love of statistics has even
