Why You Need a Content Strategy

By Staff Writer on November 25, 2015
ChannelNet Article-Importance of Content Strategy

No, we are not talking about a content marketing strategy. Developing a content strategy is the first place to start when you are building an online solution whether it is […]


The 5 Ws of a Customer Journey Map

By Staff Writer on November 9, 2015
ChannelNet-Article-Customer-Journey-Map

Milad Elmir, ChannelNet’s Chief Experience Officer (CXO), explains the who, what, when, where and why of creating a customer journey map. In a short interview, Elmir shares what a customer […]


The Great Mobile App Myth

By Paula Tompkins on September 8, 2015
channelnet article image-Mobile Apps-Website-customer experience

Mobile has been 2015’s big story. Amidst the media hype is a recurring theme that mobile apps will kill the Internet. The tipping point happened when data revealed that over […]


Banks can and must move faster into digital

By Paula Tompkins on March 16, 2015
fintech tips- on digital banking

The digital world is changing so fast that even companies born into the dotcom realm can have trouble keeping up. Banks and other old-school businesses have always moved deliberately. Historically, […]


CMO Guide: Predictions for 2015

By Staff Writer on January 16, 2015

Digital is the hot topic around the marketing water cooler these days. The word is that big agencies are not really cutting it. CMO’s are aligning with new and different […]