This time of year there is a plethora of articles summarizing 2015 and making recommendations and predictions for 2016. What really catches my attention are the articles and research studies
This article is part 2 of a two-part series explaining what the insurance industry can learn from the automotive industry and improve insurance renewals. The first article described the road map
More and more research is focusing on the importance of tapping into the customer lifecycle. The upshot is that customer lifecycle management is a critical customer retention approach that applies
Many best-in-class lenders now use F&I to make money, not just take money. The F&I (Finance and Insurance) process is a gold mine of opportunity. Once the most dreaded part
No, we are not talking about a content marketing strategy. Developing a content strategy is the first place to start when you are building an online solution whether it is
Milad Elmir, ChannelNet’s Chief Experience Officer (CXO), explains the who, what, when, where and why of creating a customer journey map. In a short interview, Elmir shares what a customer
Content marketing has resulted in a market flooded with digital marketing articles, research and white papers. If you are like me, you see a fair number of self-serving white papers
Mobile has been 2015’s big story. Amidst the media hype is a recurring theme that mobile apps will kill the Internet. The tipping point happened when data revealed that over
Today’s challenge for CMOs is to understand how to optimize and evolve customer lifecycle marketing (CLM) solutions so that they enhance and grow both customer relationships and bottom-line results. One
