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In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

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Can You Really Trust Agile Development?

By Staff Writer on June 1, 2015

Like the Wild West, digital marketing is a race to tame and own new frontiers of technology. The landscape and consumer demands change on a regular basis. Much like the

Banks can and must move faster into digital

By Paula Tompkins on March 16, 2015

The digital world is changing so fast that even companies born into the dotcom realm can have trouble keeping up. Banks and other old-school businesses have always moved deliberately. Historically,

An Agile Response Requires Agile Marketing

By Paula Tompkins on February 16, 2015

Fortune 500 companies often try to eat the elephant all at once when launching online marketing initiatives. The effort becomes a huge IT program made up of lots of projects,