Mobile use is fundamentally changing people. It has become the center of our communication universe, controlling where we go and how we get there and how we manage our finances,
To maximize their returns, marketers need to consider mobile from the perspective of value creation first. It is imperative that we change the conversation from mobile tactics to mobile strategy.
In her latest CMS WiRE column, our CEO and founder, Paula Tompkins talks about the challenges traditional business models pose to brands undertaking digital transformation. Tompkins reflects on industry news
The Scotsman Guide, a leading publication for mortgage originators, invited our CEO and founder, Paula Tompkins to share her thoughts on the digital transformation of mortgage lenders. The September 2016
Hunter Douglas, the leading manufacturer and marketer of custom window fashions, is migrating their 2,300 Alliance dealers to a high fidelity, mobile-optimized website platform created by ChannelNet. The websites have
Every once in a while, a study comes along that provides real revelations that have the potential to change a marketing strategy. TransUnion did a study early this year called “Do
Digital marketing has revolutionized the way consumers shop. The continued separation of marketing and sales is diminishing the digital value-add to the sales process, especially when it comes to a
You want to buy a product or service. You start an online search. Hundreds of options (aka competitors) pop up. What do you do when you cannot immediately find what
Summer is here, and it is time to kick back and relax. Americans (1 in 4) say reading is their favorite way to chill out, according to a relaxation survey
