Content marketing has resulted in a market flooded with digital marketing articles, research and white papers. If you are like me, you see a fair number of self-serving white papers
An exceptional customer experience is the best way to differentiate a brand. Consumers today want interactions with brands that feel natural, personal and relevant. One of the relatively untapped channels
Innovation in creating and managing the customer experience has quickly become the top priority for many marketers. Milad Elmir, ChannelNet’s new Chief Experience Officer (CXO), explains the marketing industry shift
The viewing combinations for email are endless. If you multiply the number of screen sizes on all the desktop and mobile devices times the number of email client services and
Content syndication is a powerful tool that can improve the overall customer experience for brands and their channel partners. A content management system combined with the brand information gives consumers
Mobile has been 2015’s big story. Amidst the media hype is a recurring theme that mobile apps will kill the Internet. The tipping point happened when data revealed that over
Today’s challenge for CMOs is to understand how to optimize and evolve customer lifecycle marketing (CLM) solutions so that they enhance and grow both customer relationships and bottom-line results. One
One thing is clear from Accenture’s Banking Customer 2020 study: Customer loyalty is weak and it is the banks’ responsibility to keep their business. If you have not read the
Personal microsites or personal URLs (PURLs) are a perfect choice for meeting the demands of today’s consumers. (A PURL is a web destination that incorporates a recipient’s name: yourwebsite.com/JohnSample.) They
