For years companies have been focusing on selling to Millennials; now, the Millennials have taken over the Baby Boomers and Gen Xers as the largest consumer population in the United
Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing
With the press of a button you can send out thousands of emails to potential customers and deliver your message. Need a new car? Come visit our dealership. Need an
We’re excited to be sharing our latest innovative product — OneClick Loyalty — at Digital Dealer in Las Vegas: Booth 104 “As the digital landscape and customer base evolve, creating
According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content. In another study by Google, 70% of people who used YouTube as
It’s no longer news that most dealerships lose money on the sale of a vehicle and try to make up the losses in F&I and service. What about accessories? Accessories
“Customers believe they will be overcharged, labor costs are too high and they won’t get an accurate estimate of the total cost up front.” – Richard Truett, Fixed Ops Journal,
The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive
The keys are handed over. The customer drives off the lot. The sales team celebrates another sale. For most dealerships and customers, that’s the end of the relationship because, unless
