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In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

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8 Digital Marketing Studies Worth Reading

By Paula Tompkins on May 11, 2015

In our over 30 years of digital marketing and sales experience, we at ChannelNet have learned that we need to stay in front of market trends. We need to understand

6 Ways User Experience Can Increase Competitive Edge

By Staff Writer on April 17, 2015

Customer experience is higher on the CMO’s priority list than product innovation. Why? Because experts understand that customer experience is a differentiator — a competitive advantage. Consumers will do business

Banks can and must move faster into digital

By Paula Tompkins on March 16, 2015

The digital world is changing so fast that even companies born into the dotcom realm can have trouble keeping up. Banks and other old-school businesses have always moved deliberately. Historically,

An Agile Response Requires Agile Marketing

By Paula Tompkins on February 16, 2015

Fortune 500 companies often try to eat the elephant all at once when launching online marketing initiatives. The effort becomes a huge IT program made up of lots of projects,

CMO Guide: Predictions for 2015

By Staff Writer on January 16, 2015

Digital is the hot topic around the marketing water cooler these days. The word is that big agencies are not really cutting it. CMO’s are aligning with new and different