Lessons from Charities
By Staff Writer on February 14, 2018
Another email, another offer. But what if you received a message from your bank, car dealership or retail store saying, “Your continued business allows us to give back to the
Cross Channel Connection
Video Content Better be a Part of Your Strategy
By Staff Writer on December 13, 2017
64 percent of consumers are more likely to buy a product online after watching a video. If they enjoy the video, their likelihood to make the purchase increases by 97
How B2B Companies Can Reach Decision-Making Millennials
By Staff Writer on November 15, 2017
For years companies have been focusing on selling to Millennials; now, the Millennials have taken over the Baby Boomers and Gen Xers as the largest consumer population in the United
Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads
By Staff Writer on October 18, 2017
Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing
Automate like Amazon, Service like Starbucks
By Staff Writer on October 4, 2017
With the press of a button you can send out thousands of emails to potential customers and deliver your message. Need a new car? Come visit our dealership. Need an
Forget Millennials, Here Comes Generation Z
By Staff Writer on August 23, 2017
Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the
OneClick Loyalty Blog: Is Your Direct Mail Going Directly to the Garbage?
By Staff Writer on August 15, 2017
You hire a team to design a letter enclosed in an envelope with the recipient’s name. It gets mailed out. The recipient receives it and opts to open it up.
Get Personal or Get Lost
By Staff Writer on August 9, 2017
When was the last time you received a letter in the mail specifically for you? A birthday card? A thank you note? A letter? We like receiving things that were
OneClick Loyalty Blog: Your Customers Don’t Need You Anymore
By Staff Writer on August 8, 2017
The keys are handed over. The customer drives off the lot. The sales team celebrates another sale. For most dealerships and customers, that’s the end of the relationship because, unless
