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Financial Services and Lead Generation: Welcome to the Future

By Staff Writer on July 31, 2020

There is nothing more financial services would like to be able to do than predict the future. But the truth is they can only be sure about one thing: that …

Financial Services and Lead Generation: Welcome to the Future

By Staff Writer on July 31, 2020

There is nothing more financial services would like to be able to do than predict the future. But the truth is they can only be sure about one thing: that …

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CHARTING THE PATH TO THE NEXT NORMAL

By Staff Writer on July 13, 2020

The Chief Experience Officer plays a crucial role in response to the COVID-19 crisis Experience Officers have a leading role in supporting the financial services business and retail members/customers by leading

In 2018, It’s Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re

Charting the Customer Journey

By Staff Writer on January 30, 2018

How did your customer become your customer? Whether they step through your door or purchased online, there is no one specific way you acquire a customer. References, research and happenstance