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Do You Really Want to Retain Customers? Or Are You Just Saying Thank You?

By Staff Writer on September 19, 2017

The salesperson closes the car door and, through an open window, shakes the hand of the car buyer. “Thank you for your business. Enjoy your new ride!” “Thank you,” the customer …

Do You Really Want to Retain Customers? Or Are You Just Saying Thank You?

By Staff Writer on September 19, 2017

The salesperson closes the car door and, through an open window, shakes the hand of the car buyer. “Thank you for your business. Enjoy your new ride!” “Thank you,” the customer …

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Forget Millennials, Here Comes Generation Z

By Staff Writer on August 23, 2017

Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the

Get Personal or Get Lost

By Staff Writer on August 9, 2017

When was the last time you received a letter in the mail specifically for you? A birthday card? A thank you note? A letter? We like receiving things that were

Is Your Marketing R.O.I…D.O.A.?

By Staff Writer on July 26, 2017

Today’s consumers are inundated with countless marketing messages, tactics and ploys vying for their attention. As each one battles for relevancy over the others, the message starts losing its value