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In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

In 2018, It's Still Personalization

By Staff Writer on February 28, 2018

“The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time,” states Terry Lundgren, Executive Chairman at Macy’s. “We’re …

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Lessons from Charities

By Staff Writer on February 14, 2018

Another email, another offer. But what if you received a message from your bank, car dealership or retail store saying, “Your continued business allows us to give back to the

Forget Millennials, Here Comes Generation Z

By Staff Writer on August 23, 2017

Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the

Get Personal or Get Lost

By Staff Writer on August 9, 2017

When was the last time you received a letter in the mail specifically for you? A birthday card? A thank you note? A letter? We like receiving things that were